The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Visual & Audio Craft / Animation
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Animation
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
The Sun and the Snake
Agency: BBDO / New York + MTC
Client: Foot Locker Category: Craft - Visual & Audio Craft / Animation
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19010G
Award:
2019 Digital Craft Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19011G
Award:
2019 Digital Craft Gold Pencil
Agency:
Assembly / Auckland + FCB New Zealand / Auckland
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19012G
Award:
2019 Digital Craft Merit Award
Agency:
BBDO / New York + MTC
Client:
Foot Locker
Title:
The Sun and the Snake
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19033M
Award:
2019 Digital Craft Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19034M